Media: Web Film
Media: TV
Category: Food
New Krispy Kreme Doughnut topped with Nutella® is the #EasiestSellEver
Advertised brand: Krispy Kreme Doughnuts
Advert title(s): EasiestSellEver
Headline and copy text: “We have a new doughnut. It has Nutella on it.” (complete script)
Advertising Agency: Baldwin&, Raleigh, U.S.A.
Creative Director: Jennifer Matthews
Creative Director: Keith Greenstein
Art Director: Jennifer Matthews
Copywriter: Keith Greenstein
Additional credits:
Production Co.: &Also
Director: Keith Greenstein
ECDs: David Baldwin, Bob Ranew
Head of Production: Liz Stovall
Production Coordinator: Olivia Griego Martin
Dir. Account Management: Jerry Bodrie
Account Director: Grace Tarrant
Sr. Account Mgr.: Taylor Yarber
Media Director: David Dykes
Digital Media Strategist: Holly Overman
D.P.: Joshua Steadman
Editor: Lisa Olshanski
CMO: Jackie Woodward
VP Brand Development: Alison Holder
Global CD: Martin Davidson
Sr. Dir. Brand Development: Stephanie Nelson
Dir. Social Media: Kelley O'Brien
Published: December, 2016
Short rationale: Video introduces Krispy Kreme’s newest sweet round thing, called the “Nutty Cocoa Ring, topped with Nutella®.”