Client: Laithwaite’s Wine
Advertising Agency: RAPP, UK
Creative Directors: Al Mackie
Copywriter: Matt Mitchell
Art Director: Matt Seccombe
Director: Michael J Ferns
Strategist: Caroline Parkes
Business Director: Kat Bain
Account Director: Claire Wilson
Producer: Steph Hottlet
Production agency: 76 Ltd
Music composition: Alexander Wells
Country: United Kingdom
Published: October 2020
Synopsis:
Laithwaite’s Wine, the UK's number one online wine retailer, is taking the stuffiness out of being a wine lover in a humorous new television campaign. The four spots all play on the idea of customers pretending to walk downstairs to an imaginary wine cellar and confidently back up with a bottle from Laithwaite's. Created by RAPP UK, "Get that wine cellar feeling" is the first campaign since Laithwaite's appointed the agency to its advertising account in August, following a competitive pitch.