Toyota Film, Ambient, Digital Emergency Network [video] by Saatchi & Saatchi Sydney

The Film titled Emergency Network [video] was done by Saatchi & Saatchi Sydney advertising agency for subbrand: Land Cruiser (brand: Toyota) in Australia. It was released in Aug 2015.

Toyota: Emergency Network [video]

Released
August 2015
Posted
August 2015
Market
Industry
Creative Director
Junior Art Director
Creative
Executive Creative Director
Production Agency

Awards:

One Show 2017
Direct MarketingInnovation In DirectBronze
MobileUse Of TechnologyGold
Responsive EnvironmentsUse Of TechnologySilver
MobileInnovation In MobileGold
MobileUse Of Technology: Physical Product & Mobile IntegrationGold
Direct MarketingCraft: Use Of Digital Technology - Single Or CampaignBronze
Print & OutdoorInnovation In Print & Outdoor: Ambient MediaBronze
Responsive EnvironmentsInnovation In Responsive EnvironmentsMerit
LIA 2016
The NEWCreative TechnologySilver Winner
Cannes Lions 2016
Promo And ActivationDigital & Social: Use of New TechnologySilver Lion
Promo And ActivationSectors: Cars & Automotive Products & ServicesGold Lion
Cannes Lions Innovation 2016
InnovationInnovation: Creative InnovationInnovation Lion
Spikes ASIA 2016
Promo & ActivationSectors: Cars & Automotive Products & ServicesBronze Spike
InnovationInnovation: Creative InnovationInnovation Spike
MobileTechnology: Connected DevicesSilver Spike
D&AD Impact 2016
Communication & Interaction-Graphite Pencil
Community-Graphite Pencil
Humanitarian Aid-Graphite Pencil
ADFEST 2017
Outdoor LotusAmbient: Large ScaleGold
Media LotusBest Use Of TechnologySilver
Direct LotusBest Use Of TechnologyBronze
Promo LotusBest Use Of TechnologyBronze
Innova LotusInnova LotusInnova Lotus
Direct LotusDirect Campaign For Retention/LoyaltyBronze
Media LotusBest Use Of MobileGold
Promo LotusBest Use Of Other Digital MediaSilver
Caples Awards 2017
The WinnersCreative Use of TechnologySilver
The WinnersLoyalty CampaignSilver
Andy Awards 2017
Reset - InnovationAutomotive Advertising/ProductsBronze
D&AD 2017
DirectDirect InnovationWood Pencil
Integrated & CollaborativeInnovative MediaWood Pencil
Creativity for GoodService InnovationsYellow Pencil
Creativity for GoodAdvertising & Marketing Communications/BrandGraphite Pencil
Digital DesignConnected ProductsWood Pencil
Digital MarketingInnovative Use of TechnologyGraphite Pencil
Digital MarketingDigital Tools & UtilitiesGraphite Pencil
Product DesignInnovative Product DesignWood Pencil
New York Festivals 2017
Mobile MarketingService: Use Of TechnologySecond Prize Award
Mobile MarketingProducts: Use Of TechnologySecond Prize Award
Activation & EngagementProducts & Services: Automotive Products & ServicesSecond Prize Award
Activation & EngagementUse Of Activation & Engagement: Launch/re-LaunchThird Prize Award
Avant-Garde / InnovativeProduct & Services: Automotive Products & ServicesSecond Prize Award
Avant-Garde / InnovativeAvant-garde Discipline: MobileSecond Prize Award
Creative Marketing EffectivenessCreative Marketing Effectiveness: Brand LoyaltySecond Prize Award
Outdoor / Out Of Home MarketingAmbient: Products & Services: Automotive Products & ServicesSecond Prize Award

Credits & Description:

In a world first, Saatchi & Saatchi Australia has developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. Together they are pioneering a new device that can be fitted in Toyota LandCruisers, enabling them to create a pop-up emergency network that will bring communications to the most remote parts of the Outback.
Media: Interactive
Media: Ambient
Category: Automotive
Client: Toyota
Agency: Saatchi & Saatchi, Australia/ Saatc...

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