Land Rover Film, Digital Genuine Parts - Lion by Y&R Johannesburg

The Film titled Genuine Parts - Lion was done by Y&R Johannesburg advertising agency for Land Rover in South Africa. It was released in May 2015.

Land Rover: Genuine Parts - Lion

Released
May 2015
Posted
May 2015
Art Director
Copywriter
Production Agency

Awards:

Cannes Lions, 2015
FILMTV & CINEMA FILM: CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICESSILVER - CAMPAIGN
The Loeries Awards 2015
Television, Film And Video CommunicationTV & Cinema Commercials - Up to 90S - Type ACampaign Silver
One Show, 2016
FilmConsumer - Television / 20 Second & Under - CampaignBronze Pencil

Credits & Description:

These spots from Y&R South Africa are based on the insight that cheap imitation parts might look like Land Rover genuine parts, but they won’t be capable of the same powerful performance.
Campaign: Non-Genuine Animals
Brand: Land Rover
Media: TV
Category: Automotive
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: graham lang
Copywriter: Graham Krige
Art Director: Rowan Foxcroft
Agency Producer: Ashleigh Hamilton

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