Client: Lawn Doctor
Campaign: Suburban Dictionary
Agency: Sleek Machine/Boston
Clients: Chris McGeary, Christina Schmidt, Erika Decina
Chief Creative Officer: Tim Cawley
Associate Creative Director: Mike Heid
Senior Art Director: Alan Duda
Producer: Ben Ouellette
Account Supervisor: Geenamarie Shuttleworth
Cinematographer: Kyle Jones
Editor: Pete Bowring, Kyle Jones & Ben Eames
Published: March 2018
Synopsis:
Most internet-savvy folks are aware of the Urban Dictionary, with its colorful, street-smart definitions of curious slang terms. Now, Lawn Doctor wants to introduce you to “The Suburban Dictionary” through new targeted programmatic digital video from Boston’s Sleek Machine being released this month.
Out in these suburban streets, our shorthand is all about keeping your lawn “on fleek” (or so to speak). The video series rolls out this month and will run through mid-summer as targeted programmatic digital video.
Cul-De-Suck – a perfect suburban cul-de-sac ruined by a scraggly lawn.