Category: Confectionery, Snacks
Media: Film
Brand: Lay's
Agency: Civilization
Geo: China
Advertising Agency: Civilization, Shanghai, China
Creative Director: Chris Shi
Art Director: Wan-Xian Zhao
Writers: Zoe Huang, Didi Xu
Client Executives: Amy Chen, Nathan Tan, Stella Yu, Weasson Ye, Qian Lin, Kiki Yang
Client Management: Amanda Dai, Aries Zhuang, Erica Tian
Planners: Roger Wang, Sofia Xiao
Director: Andrew Lok
Assi...