Advertised brand: Lego
Alternative title: Xtizoume Anamniseis
Media: Digital, Intergrated
Advertising Agency: socialab, Athens, Greece
Creative Director: George Paschalidis
Senior Copy: Giannis Georgiadis
Designer: Dimitris Modestou
Account Director: Natalia Boubaliki
Account Manager: Dimitris Stratigos
Director: Stathis Mourdoukoutas
Chief Strategist: Tasos Veliadis
Art Director: Thanasis Chondronasios
Published: July 2018
Synopsis:
It is a well known fact that stepping on a LEGO brick can be a painful experience that sticks in your memory. Using that fact, Socialab, a digital first advertising agency, is building memories for LEGO in Greece and at the same is more than proud to present the LEGO campaign "Building Memories"! This campaign presents the LEGO life of a parent. Because being a parent can sometimes be painful. But it’s always worth it!