Category: Broadcast Idents & Sponsorships
Advertiser: LEGO
Product/Service: LEGO STAR WARS
Agency: TURNER MEDIA INNOVATIONS
Production Company: TURNER MEDIA INNOVATIONS, London, UNITED KINGDOM
Creative Director: Richard Kinning
Copywriter: Phil Molloy
Art Director: Phil Molloy
Producer: Phil Molloy
Director: Phil Molloy/ Blue Zoo
Editor: Blue Zoo
Sound Design/Arrangement: Bubble Tv
Animation: Blue Zoo Animation
Cameraman: Blue Zoo
Account Manager: Rachel Honess
Account Manager: Rachel Honess
English Description
We created a series of IDs for the LEGO sponsorship of the Star Wars: The Clone Wars animated series on Cartoon Network UK.
The challenge was to immerse the LEGO brand within the Star Wars Universe, and therefore raise awareness of their Star Wars toy range. This, however, had to be achieved whilst staying within strict UK OFCOM Sponsorship Guidelines
There are 3 x 10" sponsorship IDs in the campaign - two of the three are in this submission.