LEGO Film Rebuild The World by BETC, France

The Film titled Rebuild The World was done by BETC, France advertising agency for LEGO in France. It was released in Sep 2019.

LEGO: Rebuild The World

Brand
Media
Released
September 2019
Posted
May 2020
Market
Industry
Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter

Awards:

ANDY Awards 2020
Craft-Gold
Cresta Awards 2020
CraftOutstanding Special Effects (film/video)Gold
CraftOutstanding Direction (film/video)Silver
Print, OohPoster/Billboard campaign (2-6 executions)Shortlist
D&AD Awards 2020
Production DesignFilm AdvertisingShortlist

Credits & Description:

Client: Lego
Advertising Agency: BETC, France
Director: Traktor Creative
Chief Creative Director: Rémi Babinet
Creative Director: Agnès Cavard
Creative Director: Valérie Chidlovsky
Executive Producer: Grégory Panteix
Director of Photography: Hoyte Van Hoytema
Assistant Director: Ferran Rial
Production Designer: Nick Foley-Oates
Costume Designer: Liz Botes
Post Production Company: MIKROS - MPC
Colorist: Jean-Clement Soret
Product Designer: Max Halushka
Art Director: Nicolas Amiard
Art Director: Landry Stark
Art Director: Roman Ducos
Copywriter: Valérie Chidlovsky
Copywriter: Arthur Cieutat
Copywriter: Chrystel Jung
Copywriter: Pascal André
Country: United Kingdom
Date of Release: 2019-09-17
Synopsis:
The Lego brick system allows everyone to rebuild the world exactly the way they want, freely and creatively. Rebuild the World follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree. Featured Easter eggs span the generations, from the first LEGO women duck toys, to a dragon wearing Jeremy Scott adidas trainers and a life-size replica of the LEGO House in Billund.