BRAND: LEGOLAND Florida Resort
AGENCY: VML
CATEGORY: Print
Global Chief Creative Officer: Debbi Vandeven, VML
North American Chief Creative Officer: Mike Wente, VML
Executive Creative Director: Fabio Seidl, VML
Executive Producer: Kolby Slocum, VML
Senior Producer: Lucy Scott, VML
Group Director / Client Engagement: Becka Vigorito, VML
Creative Director/Art director: Gabriel Jardim, VML
Creative Director/Copywriter: Guto Monteiro, VML
Art Director: Kylie Vandeven, VML
Designer: Shelby Hipol, VML
Copywriter: Rich Whelchel, VML
Associate Art Director: Claire Zou, VML
General Manager: Rex Jackson, LEGOLAND FLORIDA RESORT
Vice President Marketing and Sales: Gillian Smith, LEGOLAND FLORIDA RESORT
Additional companies: Two Tone Press
Two Tone Press Owner: Michelle Drehe
Published: April 2018
Synopsis:
In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits?
We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida.