Leica Film, Digital Free yourself from colors by F/Nazca Saatchi & Saatchi Sao Paulo

The Film titled Free yourself from colors was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for subbrand: Leica M-Monochrom (brand: Leica) in Brazil. It was released in Mar 2017.

Leica: Free yourself from colors

Released
March 2017
Posted
March 2017
Market
Production Agency
Director
Creative Director
Creative Director
Creative
Creative Director
Creative
Art Director
Art Director

Awards:

Cannes Lions 2017
FilmTV / Cinema Film: Consumer Electronics & TechnologyBronze Lion
Ad Stars 2017
Film CraftAnimationBronze
Ciclope Latino 2017
ComercialesAnimationSilver

Credits & Description:

AGENCY: F/Nazca Saatchi & Saatchi 

CATEGORY: Film

CLIENT: Leica Gallery São Paulo

TITLE: Everything in black & white

PRODUCT: Leica M - Monochrom 

1st DATE:  April 4, 2017
GENERAL CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATIVE TEAM: Pedro Prado | Rodrigo Castellari 

Account Management: Saulo Sanchez, Gabriela Marques
MEDIA: Maurício Almeida | Edison Tamashiro

Rtvc: Elucieli Nascimento, Fernanda Sousa, Rafael Paes, Victor Alloza
PRODUCTION COMPANY: LOBO
Director: Mateus De Paula Santos, Fabio Acorsi
Design and Animation: Bruno Ferrari, Fabiano Broki, Fabio Acorsi, Felipe Frazao
Art Director: Fabiano Broki, Andreia De Marchi
EXECUTIVE PRODUCER: Alberto Lopes | Sérgio Salles
ACCOUNT MANAGEMENT: Márcia Guimarães
SOUND PRODUCTION: Satelite Audio

PRODUCTION: Equipe Satelite
MAESTRO: Equipe Satelite
ACCOUNT MANAGEMENT: Fernanda Costa | Tatiane Dias Ferreira
VOICEOVER: Toby Ricketts

CLIENT APPROVAL: Luiz Marinho
Date: March, 2017
Description:
The poetic video, voiced by Toby Ricketts, posits that nothing is more colorful than black and white—not blood red, not green grass, not the diverse blues of water.
Synopsis:
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty. It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.