Cannes Lions 2017 | ||
---|---|---|
Film | TV / Cinema Film: Consumer Electronics & Technology | Bronze Lion |
Ad Stars 2017 | ||
Film Craft | Animation | Bronze |
Ciclope Latino 2017 | ||
Comerciales | Animation | Silver |
AGENCY: F/Nazca Saatchi & Saatchi
CATEGORY: Film
CLIENT: Leica Gallery São Paulo
TITLE: Everything in black & white
PRODUCT: Leica M - Monochrom
1st DATE: April 4, 2017
GENERAL CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATIVE TEAM: Pedro Prado | Rodrigo Castellari
Account Management: Saulo Sanchez, Gabriela Marques
MEDIA: Maurício Almeida | Edison Tamashiro
Rtvc: Elucieli Nascimento, Fernanda Sousa, Rafael Paes, Victor Alloza
PRODUCTION COMPANY: LOBO
Director: Mateus De Paula Santos, Fabio Acorsi
Design and Animation: Bruno Ferrari, Fabiano Broki, Fabio Acorsi, Felipe Frazao
Art Director: Fabiano Broki, Andreia De Marchi
EXECUTIVE PRODUCER: Alberto Lopes | Sérgio Salles
ACCOUNT MANAGEMENT: Márcia Guimarães
SOUND PRODUCTION: Satelite Audio
PRODUCTION: Equipe Satelite
MAESTRO: Equipe Satelite
ACCOUNT MANAGEMENT: Fernanda Costa | Tatiane Dias Ferreira
VOICEOVER: Toby Ricketts
CLIENT APPROVAL: Luiz Marinho
Date: March, 2017
Description:
The poetic video, voiced by Toby Ricketts, posits that nothing is more colorful than black and white—not blood red, not green grass, not the diverse blues of water.
Synopsis:
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty. It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.