Client: Lexus
Agency: Team One
Associate Director Business Affairs: Janet Anderson
Senior Producer: Leah Bohl
Executive Producer: Sam Walsh
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Group Creative Director: Jon Ruppel
ACD/Art Director: Austin Muncy
Copywriter: Jason Brady + Andrew Crawford
Senior Project Manager: Erica Hara
Account Management Supervisor: Jourdin Hendrix
Production Company: CHARLIE, UNIFORM, TANGO
Executive Producer: Jeff Elmore
Director: Paul Goldman
Producer: Max Simpson
DP: Peter Simonite
Editorial Company: CHARLIE, UNIFORM, TANGO
Executive Producer: Mary Alice Butler
Editor: Jack Waldrip
Assistant Editor: Andrea Norby
President/CEO: Lola Lott
Post-Production Company: CHARLIE, UNIFORM, TANGO
VFX Supervisor: David Hannah
Flame Lead: Allen Robbins
Flame: Artie Pena
Motion Graphics: Tony Wann
Post Producer: Andrea Norby
Telecine: Adolfo Martinelli
Colorist: Adolfo Martinelli
Music Co: Founder
Composer: Founder
Creative Director: Christian Pulfer
Executive Producer: Christian Pulfer
Voiceover: Minnie Driver
Recording Studio: Charlie Uniform Tango
Sound Mixer: Jake Kluge
Assistant Audio: Chris Walker
Published: March 2018
Synopsis:
April Fools' Day.
Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that matters into consideration when selecting a vehicle—the driver. A demonstration video can be found here.
Genetic Select will be available starting April 1 at Lexus dealerships. Genetic Select’s patented DNA sequencing model-to-model technology will pair drivers to a Lexus vehicle that’s tailored to their every characteristic. The landmark innovation can accurately predict—based on the driver’s DNA—which vehicle is the right choice. For example, if the customer does not have a genetic variant for bald spots, the car will come equipped with a sun roof. Or those genetically prone to more freckles will receive custom window tinting. In fact, 23andMe’s understanding of genetic variants is so precise, Genetic Select will enable Lexus to deliver the perfect color, trim, horsepower allotment, seating configuration, and radio presets, within a 99.99967 percent degree of accuracy. It will be impossible to tell where the driver ends and where the car begins.