Campaign: Lexus December to Remember Sales Event
Client: Lexus
Agency: Team One
Chief Creative Officer: Chris Graves
Executive Creative Director: Tim Wettstein
Creative Director: Ryan DiDonato
Art Director: Adam Bright
Copywriter: Eric Jorgensen
Executive Producer: Sam Walsh
Senior Producer: Jenny Valladares
Associate Producer: Claire Allman
Account Director: Amy Oars
Management Supervisor: Robin Podell
Account Executive: Kellen Laker
Business Affairs Manager: Jessica Solorzano
Senior Project Manager: Julie Bedard
Associate Director, Strategic Planner: Nicole Cestaro
Senior Digital Strategist: Sophia Foroudastan
Director of Product Insights: Robert Jordan
Production Company: Anonymous Content
Director: Autumn de Wilde
Managing Director/EP: Eric Stern
Head of Production: Kerry Haynie
Producer: Jessica Cooper
Production Supervisor: Angelena Addario
DOP: Tim Hudson
Edit: Big Sky Edit
Editor: Miky Wolf
Executive Producer: Sarah Van Tassel
Editor Assistant: Michael Wolfe
Color: Company 3
Colorist: Dave Hussey
Executive Producer: Ashley McKim
VFX Studio: A52
VFX Supervisor: Andy McKenna
Head of 3d: Kirk Shintani
Flame Lead: Andy McKenna
2D VFX Artist(s): Matt Sousa, Brendan Crockett, Richard Hirst, Andy Barrios, Hugh Seville
3D Artists: Kirk Shintani, Andrew Romatz, Joe Chiechi, Mike Bettinardi, Michael Cardenas, Ian Ruhfass, Dustin Mellum
Matte Painter: Jie Zhou
Online Editor: Kevin Stokes
Flame Assist: Gabe Sanchez
Producer: Micheal Steinmann
Executive Producer/Head of Production: Kim Christensen
Executive Producer: Patrick Nugent
Managing Director: Jennifer Sofio Hall
Music: Music License
Stunned: Maggie Eckford “Feeling Brand New”
Dancer: Michael Kisur “Do You Wanna Go”
Whispers: Paris Conservatoire Orchestra “Bolero”
Music Composition: Barking Owl
Mix: Juice Studios
Sound Engineers: Bob Gremore & Bruce Bueckert
Executive Producer: Dawn Redmann
The big red bow and holiday jingle are back as Team One and Lexus launch a new marketing campaign for their annual “December to Remember” sales event.
Three spots show children embodying pure happiness as they admire their new Lexus. In each storyline, the sound of the key fob cuts to reveal that the child is actually an adult reveling in childlike excitement. The ads feature the iconic red bow, the classic “December to Remember” jingle and a voiceover reminding everyone that, “nothing brings out your inner child like the holidays.”