Client: LG
Advertising Agency: HS Ad, Dubai, United Arab Emirates
Production House: Boomtown Productions
Director: Rory McLoughlin
DOP: Nadeem Rifai
Producer: Zoey Gumbs
Colouring: Serene Issa
Editor: Suresh Nair
Sound design and mix: Matt Faddy
Art Director: Benn Robinson
Wardrobe: Fabiana Lolli
1st AD: Jad Al Saabi
1st AC: Roger Schram
2nd AC: Rian McLoughlin
Sound: Chris Clarke
Gaffer: Waleed Hamia
Location Manager: Calvin Pinto
Country: United Arab Emirates
Published: October 2020
Synopsis:
There are three films in the series promoting the Wear Love More campaign where viewers are invited to share stories of their favourite pieces of clothing. This is an initiative to promote LG's AI DD Washing Machine which gives 18% more care than their previous model, meaning you can wear the clothes you love more. Hence the tagline I came up with - Wear Love More.