Lidl Film Nappies by TBWA\ London

The Film titled Nappies was done by TBWA\ London advertising agency for Lidl in United Kingdom. It was released in Jul 2018.
Advertising campaign: Baby Experts

Lidl: Nappies

Brand
Lidl
Media
Film
Released
July 2018
Posted
March 2020
Market
United Kingdom
Industry
Baby Hygiene
Agency
TBWA\ London

Credits & Description:

Category: Retail Services
Media: Film
Brand: Lidl / Lidl's Lupilu
Agency: TBWA
Geo: United Kingdom
Advertising Agency: TBWA, London, UK
Creative Director: Andy Jex
Art Director: Élson Rodrigues
Copywriter: Andreas Lefteris
Production Company: Outsider
Director: Chris Balmond
Account Director: David Owen
Planner: Kilian Kapfer
Sound Engineer: Martin Leitner
Sound: Wave Studios
Agency Producer: Eve McDonald
Project Manager: Vicki Lam
Designer: Emily Mason
Designer: Tom Hamilton
Account manager: Florence MacKenzie
Account Executive: Alex Austin
Published: June 2018
Synopsis:
TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.