Client: Lifebuoy
Agency: WPP
Advertising Agency: Geometry Encompass, Mumbai, India
Creative Agency: Geometry Encompass
Creative Director: Arpan Jain
Art Director: Meenal Brahamane
Chief Creative Officer: Madhuraya Alankaar
Country: India
Published: October 2020
Synopsis:
According to the Indian National Sample Survey 2020, India has 2.6 billion hands but over 60% of Indians wash their hands only with water. This is a deeply in...