AGENCY: GTB Middle East/Hudson Rouge
CHIEF CREATIVE OFFICER: Jon Pearce
EXECUTIVE CREATIVE DIRECTOR: Richard Copping
DIRECTOR: Rob Chiu
DOP: Paul Meyers
PRODUCTION HOUSE: Boomtown Productions
SOUND STUDIO: BKP GROUP – Matt Faddy
ASSOCIATE CREATIVE DIRECTOR: Tala Ali
SENIOR ART DIRECTOR: Thiago Neves, Cynthia Wong
DIGITAL ART DIRECTOR: Sahar Iqbal
ARABIC COPYWRITER: Hala Bassar, Harvey George, Mohammad Al Shatti
PRODUCER: Hala Nasrallah
CONTENT STRATEGIST: Alessandro Candotti
SOCIAL MEDIA MANAGER: Roy Sfeir
PROJECT MANAGER: Guillermo Cabrera
DIGITAL ACCOUNT DIRECTOR: Nuzhat Merchant
ACCOUNTS: Bachir Samia, William Hine
PLANNING DIRECTOR: Ousama Harb
MEDIA LEAD: Mansour Wehbe, Dina Saadieh
PUBLISHED MAY 2018
Synopsis:
Launching the All-New Lincoln Navigator was more than just a nameplate launch.
It is Lincoln’s flagship nameplate representing a rebirth across the Middle East in a manner that heroes both the nameplate and the brand. The creative idea (Life. Mastered.) favors the distinguished, leading them to the heart of mastery through storytelling; inspired by the Middle East’s most cherished tradition – the craft of pearl diving. A purely social campaign driven by a main film, followed by feature-centric films and other gems across social media platforms, such as thoughtfully designed Canvas and Instagram content to promote engagement as well as a beautifully localized story.
With Effortless Luxury in every detail, The All-New Lincoln Navigator is etched on the industry conscience as the answer to luxury travel, and on every road, a legacy worthwhile. Lincoln Navigator