Lion Film Case study by DDB Auckland

The Film titled Case study was done by DDB Auckland advertising agency for Lion in New Zealand. It was released in Dec 2017.

Lion: Case study

Brand
Media
Released
December 2017
Posted
March 2020

Awards:

Lions Reach 2018
Direct LionsChannels > Use of Print / OutdoorSilver Lion
Direct LionsDigital & Social > Real-time ResponseSilver Lion
Direct LionsExcellence > Single Country CampaignSilver Lion
Media LionsSectors > Food & DrinkBronze Lion
PR LionsSponsorship & Brand PartnershipBronze Lion
D&AD Awards 2018
ExperientalOut-of-HomeWood Pencil
ExperientalTech LedWood Pencil
MediaUse of InteractionWood Pencil
Lions Experience 2018
Brand Experience & Activation LionsSponsorship & Brand PartnershipSilver Lion
Brand Experience & Activation LionsTangible & Spatial TechnologyBronze Lion
Ad Stars 2018
OutdoorAmbient (Non standard and Free-format outdoor advertising): TransitGold
OutdoorProduct & Service: Drinks (alcoholic & non-alcoholic)Silver
MediaUse of Media: Use of outdoor in a media campaignSilver
PromotionProduct & Service: Drinks (alcoholic & non-alcoholic)Bronze
PromotionUse of Promo & Activation: Use of print or standard outdoor in a promotional campaign (e.g. newspapers, magazines, trade journals, billboards, outdoor banners)Bronze
MediaProduct & Service: Drinks (alcoholic & non-alcoholic)Crystal
DirectUse of Direct Marketing: Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobiCrystal
Spikes Asia 2018
OutdoorInteractive & Dynamic Billboards / PostersGrand Prix
Brand Experience & ActivationSponsorship & Brand PartnershipGrand Prix
MediaFood & DrinkGold Spike
DirectUse of Print / OutdoorGold Spike
Brand Experience & ActivationUse of Print or OutdoorGold Spike
DigitalDigital BillboardSilver Spike
Brand Experience & ActivationFood & DrinkSilver Spike
OutdoorStandard SitesSilver Spike
DirectFood & DrinkBronze Spike

Credits & Description:

Agency DDB Group New Zealand
Client: Lion
Advertising Agency: DDB Group New Zealand
DDB GROUP NEW ZEALAND Auckland, New Zealand Entrant Company
DDB GROUP NEW ZEALAND Auckland, New Zealand Idea Creation
DDB GROUP NEW ZEALAND Auckland, New Zealand Production
DDB GROUP NEW ZEALAND Auckland, New Zealand PR
APN OUTDOOR Auckland, New Zealand Media Placement
LION Auckland, New Zealand Additional Company
Damon Stapleton DDB Group New Zealand CCo

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