Lipton Film, Digital Fit cart by Wunderman Dubai
The Film titled Fit cart
was done by Wunderman Dubai advertising agency for Lipton in United Arab Emirates. It was released in Oct 2016.
Lipton: Fit cart
Brand
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Credits & Description:
Category: Non-Alcoholic Drinks
Media: Experiential
Brand: Lipton
Agency: Wunderman
Geo: United Arab Emirates
Advertising Agency: Wunderman, Dubai, UAE
Published: October 2016
Description: The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering...
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