L'Oreal Film, Digital The spectrum by Rain

The Film titled The spectrum was done by Rain advertising agency for L'Oreal in United States. It was released in Mar 2016.

L'Oreal: The spectrum

Brand
Released
March 2016
Posted
March 2016
Industry
Agency
Copywriter
Director
Executive Creative Director

Credits & Description:

For years, the cosmetics industry has faced major scientific challenges in formulating foundations for medium to deeper skin tones. L’Oréal brands have long provided shade ranges for a broad spectrum of skin tones, but one passionate scientist took it upon herself to go even further. Determined to find a solution for herself and for women around the world, she set out on a 7-year mission to solve this scientific hurdle: how to expand the color range of foundations in order to better meet the ne...

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