The new campaign from AMV BBDO London celebrates the hopes, dreams and fantasies of Lotto players and brings to life that ever-popular question, debated time and time again among friends, family and work colleagues â âWhat would you do if you won a Lotto jackpot?â
This is Lottoâs first new brand campaign since the autumn of 2008, when Camelot launched its âOptimismâ ads. This successful campaign leveraged Lotto playersâ general positive, give-it-a-go view ...