Lotto Film What would you do? by AMV BBDO London, Thomas Thomas Films

The Film titled What would you do? was done by AMV BBDO London, Thomas Thomas Films advertising agencies for Lotto in United Kingdom. It was released in Jan 2011.

Lotto: What would you do?

Brand
Media
Released
January 2011
Posted
January 2011
Art Director
Copywriter
Art Director
Director

Credits & Description:

The new campaign from AMV BBDO London celebrates the hopes, dreams and fantasies of Lotto players and brings to life that ever-popular question, debated time and time again among friends, family and work colleagues â âWhat would you do if you won a Lotto jackpot?â





This is Lottoâs first new brand campaign since the autumn of 2008, when Camelot launched its âOptimismâ ads. This successful campaign leveraged Lotto playersâ general positive, give-it-a-go view ...

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