Lurpak: Freestyle, 1

Credits & Description:

Agency: Work Editorial
Client: Lurpak
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Creative Director: Sam Heath
Creative Director: Kim Papworth
Director: Juan Cabral
Editor: Neil Smith
Executive Creative Director: Tony Davidson
Executive Creative Director: Iain Tait
Producer: Sahar Bluck
Producer: Gemma Knight
Post Production Company: Work Editorial
Account Director: Katja Giannella
Account Director: Hannah Gourevitch
This is a commercial encouraging people to loosen up and embrace the more spontaneous side of cooking.
The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations.
We see cooks throw unusual and enticing dishes together to a rip-roaring freestyle jazz soundtrack, whilst the voice of Lurpak, Rutger Hauer, emphatically steers the show like the leader of the band.