Lurpak: Freestyle

Credits & Description:

Brand: Lurpak
Media: TV
Category: Food
Agency: Wieden + Kennedy
Geo: United Kingdom
Lurpak: Freestyle
Advertising Agency: W+K, London, UK
Creative Directors: Sam Heath, Kim Papworth
Creatives: Gustavo Kopit, Barnaby Blackburn
Designer: Bruce Usher
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Rachel Parker
Account Director: Hannah Gourevitch, Katja Giannella
Account Executive: Stephanie Brooks
Head of Planning: Beth Bentley
Planner: Jennifer Lewis, Theo Izzard­Brown
TV Producers: Gemma Knight, Sahar Bluck
Creative Producer: Rebecca Herbert
Production Company: MJZ
Director: Juan Cabral
Production Company Producer: Stephen Johnson
Director of Photography: Anthony Dodd Mantle
Editorial Company: Work Post
Editor: Neil Smith
Post Executive Producer: Julian Marshall
VFX Company: MPC
VFX Producer: Anandi Peiris
Music+Sound Company: Soundtree
Composers: Peter Raeburn, Ben Castle, Luis Almau
Sound Designer: Parv Thind
Producer: Jay James / Soundtree
Mix Company: Wave Studios
Mixer: Parv Thind
Producer: Rebecca Boswell / Wave Studios
Creatives: Sam Heath, Gustavo Kopit, Barnaby Blackburn
Designer: Bruce Usher
Creative Producer: Rebecca Herbert
Creative Researcher: Laura Barker
Photographer: Gustav Almestål
Agent: Lund Lund
Food Stylist: Katie Giovanni
Director of Relations: Marta Bobic
This is a commercial encouraging people to loosen up and embrace the more spontaneous side of cooking. The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations. We see cooks throw unusual and enticing dishes together to a rip-roaring freestyle jazz soundtrack, whilst the voice of Lurpak, Rutger Hauer, emphatically steers the show like the leader of the band.