Lynx Film, Digital Boys Don't Cry by TMW

The Film titled Boys Don't Cry was done by TMW advertising agency for Lynx in United Kingdom. It was released in Apr 2017.

Lynx: Boys Don't Cry

Brand
Released
April 2017
Posted
April 2017
Industry
Agency
Creative Director
Production Agency

Credits & Description:

TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The 'Men In Progress' campaign comprises of nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers. The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories. The final film in t...

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