Media: Web Film
Category: Cosmetics & toiletries
Client: Unilever
Agency: VCCP Kin
Production: VCCP Kin
Country: United Kingdom
Director: PACO Cruz
Creative Director: Adam Thompson
Art Director: Darran Solan
Copywriter: Graham Ensor
Art Director: Zach Apo-Tsang
Agency Producer: Maxine Denton
Agency Executive Producer: Greta Wynn-Davies
Account Director: Andy Gill
DoP: Matthew Emwin Taylor
Sound: parv thind
Editor: Ryan Beck
Production Manager: Zay Al-Saygh
Online Artist: Brad Baraud
Colourist: Daniel Du Vue
Published: September 2018
Synopsis:
To promote the partnership between UK heavyweight boxing champ Anthony Joshua and Lynx deodorant, we created the Lynx Gold Brotherhood; a campaign to encourage everyday guys to celebrate their inner gold. We see AJ as a goldsmith crafting belts of gold to be sent out to those special guys that display feats of everyday gold.