Media: Ambient
Category: Electronics & Technology
Agency: Blast Radius
Brand: M6 mobile
Title: IMAGINELEKIFF
Geo: Europe, France
M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier.
Challenge: How to promote this message on the web and really connect with their c...