Client: Macy's
Advertising Agency: BBDO New York, USA
Managing Director: Mark Cadman
VP Senior Creative Director: Eric Goldstein
VP Creative Director: Fred Kovey
Creative Director: Jackie Meyer
VP Creative Director: Pebble Goh
Junior Art Director: Tamara Yakov
Junior Copywriter: Emma Wren
EVP Group Executive Producer: Diane Hill
Senior Producer: Melanie Cornish
SVP Sr. Director: Patrice Reiley
SVP Director: Jessica Townsley
VP Planning Director: Steve Panawek
Account Manager: Abigail Solano
Assistant Account Executive: Victoria Skrivanos
Production: Voyager
Director: Marcus Tortorici
Executive Producer: Andrew Hutcheson
Head of Production: Alissa Feldbau
Line Producer: Cameron Boling
Editorial: Friend Shop
Editor: Lily Kleinman
Assistant Editor: Molly Dolinger
MD/Partner: Melissa Mapes
CD/Partner: Ben Suenaga
Producer: Laura Shackleford
MIX: Michael Marinelli
Music: Halo Music & Sound
Executive Music Producer: Peter Gannon
Country: United States
Published: September 2020
Synopsis:
Macy’s fall campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to add pizzazz to daily routines and help make every minute a memorable moment.
Produced by Macy’s in collaboration with our friends at BBDO New York, the campaign rolls out across print and digital and highlights the “new normal” of finding simple moments to take advantage of dressing up. This fall, it’s time to overdress with the best of them and wear what you love anywhere.
The :15 efforts highlight the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen , working out in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.