| Cannes Lions, 2015 | ||
|---|---|---|
| FILM | TV & CINEMA FILM: HOUSEHOLD GOODS, HOME APPLIANCES & FURNISHINGS | BRONZE - CAMPAIGN |
| El Sol Festival (Espanol), 2015 | ||
| TV/Cine | Hogar y productos del hogar. Confección, complementos y accesorios | Sol De Oro |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film | Campaign | Gold Winner |
| Wave Festival, 2016 | ||
| Film | Produtos e Serviços | GrandPrix |
| FIAP 2016 | ||
| Televisión-Cine | Higiene doméstica, personal / Belleza / Cosmética / Perfumería / Artículos medicinales y farmacéuticos | Gran Sol de Iberoamérica |
| Big Bang | Mejor concepto | Big Bang |
| Big Bang | Mejor estrategia | Big Bang |
Titulo: Jefe
Brand: Magistral
Media: TV
Category: House, Garden & Pets
Agency: Grey
Geo: Argentina
Magistral: Boss
Advertising Agency: Grey Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Hernán Kritzer, Alejandro Devoto, Diego Gueler Montero
General Account Director: Florencia Pereyra
Account Director: Jorge Villar
Account Supervisor: Giselle Ezeiza
Account Team: Nazarena Longo, Tamara Ameal
Agency Producers: Juan Carlos Barrios, Patricio Browne, Florencia Orban
Production Company: Rebolucion
Director: Javier Usandivaras
Executive Producers: Patricio Álvarez Casado, Ezequiel Ortiz
Producer: Chino Fernández
Post-production Company: Udapost
Post-production: Marcelo Kelez
Sound Company: Porta Estudio
Music Company: Papa Music
Description of the Project:
When it comes to promoting the properties of a detergent, all brands usually show piles of clean dishes. We set out to do something different in a category where we see the same over and over again. In this particular case, showing that doing the dishes, a chore deemed as repetitive and boring, can also have a positive side.
Different Dish Therapy sessions were shown in commercials, and they all revolved around a very powerful insight. What is Dish Therapy? The brand sets forth that doing the dishes can be therapeutical, since we usually take the opportunity to ponder on our everyday problems when we perform this mechanical task. Dish Therapy by Magistral manages to turn a chore that’s always been perceived as negative into something positive.