Mammut Film, Digital Beacon.Store the retail ecosystem for hands-free shopping by McCann Erickson Frankfurt
The Film titled Beacon.Store the retail ecosystem for hands-free shopping
was done by McCann Erickson Frankfurt advertising agency for Mammut in Germany. It was released in Jun 2014.
Mammut: Beacon.Store the retail ecosystem for hands-free shopping
Brand
Released
June 2014
Posted
June 2014
Market
Industry
Creative Director
Executive Creative Director
Creative Director
Credits & Description:
Over 150 years now Mammut has been known to be a specialised outfitter for outdoor activities in the sport goods market. Today, mountain-climbing customers like to inform themselves online about certain products, but they mainly buy offline in the stores. In order to seamlessly connect these two worlds, MRM//McCann developed the Beacon.Store infrastructure, which visually displays the customerâs favourite products when entering the store â but without having to use a smartphone.
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