Media: Online
Category: Agency self-promo
Agency: Manifiesto
Brand: Manifiesto
Geo: Europe, Spain
This year, the Christmas self-promotion campaign of Manifiesto focuses on collecting food for families in need. But it’s not an ordinary collection! For first time, we don't collect basic foods, but we collect Christmas batches! In Spain it is traditional for Christmas that companies give to their employees baskets full of typical Christmas products, such as nougats, sausages, chocolates... However, sometimes, it happens that the same employee gets more than one batch per year, and finally, these products are repeated excessively during the family meals and dinners. Thus, considering that nowadays due to the crisis in our country there are many more families in need who probably will not taste these typical products in Christmas, we thought it would be a great idea to give away our batches to turn their Christmas into a truly Christmas. This campaign began inside the agency, because all of us decided to give our batch. And it continues for any person or company who wants to contribute to this particular solidarity campaign. More info at www.regalatulote.es.
Advertising Agency: Manifiesto, Barcelona, Spain
Creative Director: Sergio Palomino
Art Director: Ramón Ramos
Copywriters: Noelia Fernández, María Ascón
Illustrators: Maria Triquell, Clara Ongil
Production: Dani Avilés
Published: December 2012