Category: Food
Media: Film
Brand: MaraNatha
Agency: Terri & Sandy
Geo: United States
Advertising Agency: Terri & Sandy, New York, USA
Chief Creative Officers: Sandy Greenberg, Terri Meyer
Creative Directors: JP Gomez, Sam Mazur
Copywriter: Sam Mazur
Art Directors: JP Gomez, Jaehyun Cho, Jeein Lee
Executive Producer: Jenny Russo Novak
Director of Strategic Planning: Tracy Chapman
Strategic Planner: Molly Burns
Integrated Account Director: Hollie Doran
Account Supervisor: Alex Vetrano
Senior Account Executive: Emily McCormick
Production Company: Hornet
Director: Peter Sluszka
Executive Producer: Hang Shimizu
Head of Production: Sang Jin Bae
Development Producer: Kristin Labriola
Producer: Cathy Kwan
Production Manager: Claudia Gaspar
VFX Supervisor: Eric Lane
Editors: Anita Chao, Sam Stulin
Line Producer: Joel Kretschman
DoP: Ivan Abel
Art Director: Tim McDonald
Stop Motion Animators: Matt Somma, Matt Christensen
Compositors: Eric Lane, Rachel Rardin, Cassandra Mendez
2D Animation / Design: Nivedita Sekar
Colorist: Shawn King
Original Music / Supervision: Walker
Sound Design / Mix: Beatstreet NYC
Published: September 2017
Description:
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.