Title: Battlefield
Agency BBDO PARIS
Client – Ubisoft
Product – Mario + Rabbids Kingdom Battle
ECD : Matthieu Elkaim
AD : Benoit Lagalle
Copywriter : Clement Dantzer
Production : BBDO Paris
Director : Olivier Abbou
Producer : Julien Sanson
Post Production Digial District
Head of production : Stephane Floch
Published: August 2017
Synopsis:
The new “Mario + Rabbids Kingdom Battle”, teams Mario with the notorious Rabbids to save the Mushroom Kingdom. This unlikely pairing inspired the agency to expand the concept into other video game genre’s that gamers know and love, in order to show how crazy and unpredictable this new game will be.
In “Cover Me”, “All With Me” and “Com’on! Drive!”, we follow a modern marine into battle, an epic ancient warlord and a gang of bankrobbers making a getaway. Each of these video game tropes must rely on adorable (but untrustworthy) Rabbits for victory. Will they be victorious? This is what you will find out in the rich, cinematic worlds created by fiction director Olivier Abbou, (Madame Hollywood, Territories, Yes we Can, Maroni…) is his first foray into advertising.
The three movies: “Cover Me”, “All With Me” and “Com’on! Drive!” will be broadcast on August 25th on social media and the videogame “Mario + Rabbids Kingdom Battle” will be released exclusively on Nintendo Switch™ on August 29th.