This festive season, M&S has teamed up with a treasured British icon to create a truly special Christmas - as Paddington is unveiled as the star of Marks & Spencer's Campaign for 2017, which will launch with the hashtag, #LoveTheBear. The timely tie up follows the star-studded World Premiere of STUDIOCANAL and Heyday Film’s Paddington 2 this past weekend, with the family film going on general release this Friday (10th November). The advert 'Paddington and the Christmas Visitor', created by Grey London, is a festive, family focused tale that tells the story of how everyone's favourite bear, Paddington, unknowingly saves Christmas for his friends and neighbours.
Media: TV
Category: Retail services
Client: M&S
Agency: Grey London
Production: Rattling Stick
Country: United Kingdom
Director: Daniel Kleinman
Creative Director: Jonathan Marlow
Creative Director: Henrik Ridderheim
Copywriter: Robert Greaves
Art Director: Sam Daly
Copywriter: Simon Farnaby
Producer: Thea Evely
Producer: Johnnie Frankel
Assistant Producer: Serena Hodgson
Assistant Producer: Leah Stolerman
Group Business Director: Katie Jackson
Business Director: Lucy Kozak
Account Director: Sophie Mattacott- Cousins
Account Manager: Hannah Austin
Account Executive: Alice Lowden
Planning Partner: Jonny Ng
Senior Planner: Sarah Oberman
Editor: John Smith @ The Whitehouse
Music: Wake the Town
Composer: Alex Baranowski
Post Production: Framestore
VFX Producer: Chris Gray
VFX Supervisor: Ben Cronin
VFX Supervisor: Jordi Bares Dominguez
Sound: Wave
Sound Engineer: Jack Sedgwick