Media: TV
Category: Retail services
Client: Cotton Collection
Agency: Leo Burnett Sri Lanka
Country: Sri Lanka
Leo Burnett Sri Lanka created the brand Shree, a title for respect. Using only circles, we produced a new script that can be customised in to any fashion item or accessory the tourists bought. Giving them not just a touch of tradition in its modern form, but also a part of Sri Lanka they can make their own.