McDonald's is launching a new TV spot for the Chicken Legend range. In this ad from Leo Burnett London we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team.
Client: McDonald’s Chicken Legend
Agency: LEO BURNETT
Media: TV
Creative Director: [Matt Lee and Peter Heyes]
Art Director: Harry Osborne/Sam Sword
Copywriter: Sam Sword/Harry Osborne
Board Account Director: Vicki Reiz
Account Manager: Steph Bates
Agency Producer: Emma Bewley
Director/ Production Company: Jim Gilchrist - Outsider
Producer: Tex Travi
Editor: Ben Campbell - Cut and Run
Post Production: MPC
Sound Design: Wave
Media Planning/ Buying: OMD
Client PR Contact and Telephone number: Georgie Oakford