To celebrate the World Free-car Day 2017 (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation to promote the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign.
McDonald's Drive Thru World Car-Free Day
Media: Web Film
Category: Food
Agency: DM9DDB
Production: Le Cube
Country: Brazil
Director: Ralph Karam
Executive Creative Director: Paulo Coelho
Chief Creative Director: Aricio Fortes
Creative Director: Adriano Alarcon
Art Director: Andres Puig
Copywriter: ignacio carelli
Art Director: Maicon Pinheiro
Art Director: André Mancini
Copywriter: Alexandre Freire
Copywriter: Alessandra Muccillo
Producer: Larissa Miranda
Executive Producer: Juan Manuel Freire
Executive Producer: Gustavo Karam
Agency Producer: Pedro Bueno
Agency Producer: Michele Pavão
Agency Producer: Marcella Kaulino
Head of Production: Ricardo Lemos (Xoco)
Head of Production: Lais Lara
Agency: DM9DDB
Creative VP: Aricio Fortes
Digital Creative VP : Eduardo Battiston
ECD: Paulo Coelho
CD: Adriano Alarcon
AD: Andres Puig, Maicon Pinheiro, André Mancini
Copy: Ignacio Carelli, Alexandre Freire, Alessandra Muccillo
Head de Content Hub: Mariana Manso
Content coordinator: Pedro Baptista
Social Media: Sabrina Bernardini, Markão Serra, Marcos Vinícius Alves, Isadora Greiner e Yanni Sabongi.
Head of Production: Ricardo Lemos (Xoco), Lais Lara
Producers: Pedro Bueno, Michele Pavão, Marcella Kaulino
Account mannagers: Marcelo Passos, Luciana Leal, Anita Souza, Andressa Bianco
Media: Vicente Varela, Ana Paula Sanchez, William Mitre, Polimarcos Macedo, Giovanna Fadel, Ana Claudia Magalhães, Carina Marçal Planning: Andrea de Sá, Filipe Botton
Client: McDonald's Brazil
Approvals: Roberto Gnypek, Guilherme Pereira Coe, Eloisa Zerneri, Gabriel Ferrari
Production Co.: Le Cube
Director: Ralph Karam
Executive production: Gustavo Karam and Juan Manuel Freire
Producer: Larissa Miranda
Artists: Andrea Devia Nuño, Bocha Barrena, César Pelizer, Eugenia Casal, Fabrício Lima, Fernando Finamore, Fran Luque, Gastón Pacheco, João Lavieri, Lucas Fiacadori, Matchola (Matheus Muniz), Milton Gonzales, Paulo Stoker, Santiago Oddis, Sergio Kechu.
Design: Leandro Chaman
3D: Chris Rey Willis
Motion Graphics and Composition: Jardeson Rocha
Music: Cachorro Loco
Published: October 2017