Client: McDonald's
Agency: DDB
Advertising Agency: Nord DDB, Stockholm, Sweden
Country: Sweden
Published: July 2020
Synopsis:
McDonald's turned the meal that has always been for juniors, to a surprise meal for seniors. Social distancing has made it tricky for grandparents to share a meal with their grandchildren. So NORD DDB, Stockholm let children create customized Happy Meals containing the children's' drawings, letters, or other surprises. These were delivered in the classic Happy Meal box to their grandparents, free of charge.