McDonald's Australia has launched a brand campaign, Appetite Needs Opportunity, via DDB Sydney which celebrates the people that make the Golden arches great. Led by a 60-second film, the campaign explores the stories of five crewmembers from around Australia, whose determination, positivity, energy, ambition and work ethic has taken them all on a path of success professionally and personally. The film takes you on a journey with Delaney, Sam, Natalie, Megan and Samtui showcasing life at McDonald's, and their great personal triumphs and endeavours.
Media: Web Film
Category: Restaurants & fast food
Client: McDonalds
Agency: DDB Sydney
Production: Goodoil Films
Country: Australia
Director: Justin McMillan
Chief Creative Officer: Ben Welsh
Creative: Steve Jackson
Producer: jacqui gillies
Producer: Hamish Roxburgh
Senior Art Director: Jason Woelf
Senior Copywriter: Sam Pascoe
Executive Producer: Sam Long
DoP: Tim Tregonning
Senior Digital Producer: Emma Fyfe
Design Director: Ramon Rodriguez
Managing Director: Nicole Taylor
Group Business Director: Lisa Hauptmann
Business Director: Lisa Little-Cain
Chief Strategic Officer: Fran Clayton
Planning Director: Caroline Ghatt
Head Of Production: Chana McLallen
Editor: Simon Njoo / One Egg Is Enough Editorial
Post Production: The Editors