McDonald's has just launched its new brand campaign for 2017 via DDB New Zealand, using insight from recent consumer brand research. It takes a fresh approach on an experience we can all relate to."Middle Seat", a 60" spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands.
Media: TV
Category: Restaurants & fast food
Client: McDonalds
Agency: DDB New Zealand
Production: Scoundrel
Country: New Zealand
Director: Tim Bullock
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Executive Producer: Adrian Shapiro
DoP: Crighton Bone
Agency Producer: Rosie Grayson
CEO: Justin Mowday
Business Director: Mitch Young
Senior Business Manager: Demi Nielsen
Senior Planner: Anna Gunnell
Post Production Company: Blockhead
Editor: Adam Wills
Soundtrack/composer/Music: "Stuck in the Middle with You" Stealers Wheel.
Licensing by Jonathan Hughes Franklin Rd