Category: Food
Media: Film
Brand: McDonald's
Agency: We Are Unlimited
Geo: United States
Advertising Agency: We Are Unlimited, USA
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: John Hansa
Creative Directors: Josh Mizrachi, Jimmy Dietzeni
Senior Copywriter: Sarah Uchison
Senior Art Director: Emily Walton
Co-Head Account Management: Melanie Behling
Account Supervisor: Taylor Knowles
Account Executive: Jessa Gianotti
Chief Strategy Officer: James Lou
Senior Narrative Strategist: Kevin Bynoe
Executive Producer: Tom Cronin
Producer: Nikki Calabrese
Integrated Producer: Rivetta Goodrich
Production Company: O-POSITIVE
Director: Brian Billow
Executive Producers: Ralph Laucella, Mark Grill
UPM: Grayson Bithell
Editorial: CUTTERS
Editor: Grant Gustafson
Executive Producer: Patrick Casey
Audio Post: ANOTHER COUNTRY
Producer: Tim Konn
Audio Engineer: Peter Erasmus
Finish House: Flavor
Flame Artist: Brian Higgins
Producer: Bruce Rindler
Color House: Framestore / Chicago
Colorist: Maria Carretero
Producer: Meg Miller
Published: August 2018
Synopsis:
Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma is back and showing her spicier side in a campaign for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders.
Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the “Sweet N’ Spicy Grandmas” campaign is a fun and unique twist on a familiar favorite.
Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders “Grandma Has a Life” campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.
“Sweet N’ Spicy Grandmas” kicks off with “Sweater,” which is running nationally online and in broadcast.
Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September. I wanted to highlight two social elements –
Grandma’s Sweet N’ Spicy Advice: in a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day…which as a reminder is on September 9th.
Glaze Craze: created in partnership with Snapchat, “Glaze Craze” is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score.
McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors. In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun. In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives.