Meat & Livestock Australia/ MLA Film The Greatest Meat on Earth - Potential by Finch, The Monkeys

The Film titled The Greatest Meat on Earth - Potential was done by Finch, The Monkeys advertising agencies for Meat & Livestock Australia/ MLA in New Zealand. It was released in Jul 2017.

Meat & Livestock Australia/ MLA: The Greatest Meat on Earth - Potential

July 2017
July 2017
Creative Director
Chief Creative Officer

Credits & Description:

Meat and Livestock Australia (MLA) has launched a new brand platform for Beef via The Monkeys Sydney, that repositions Australian Beef as 'The Greatest Meat On Earth’. The new platform evolves from the previous 'You're Better on Beef' platform by tapping into the latent emotional connection Australians have with Beef, in order to ignite passion for the product, inspire meal ideas and increase consumer consideration. The first integrated campaign for the platform will deliver this message in a ne...

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