Mentos: Mentos Mentors

Credits & Description:

BBH London has created Mentos Mentors, an online film which supports the launch of Mentos’ new global brand positioning "Who Says No To Mentos" in the UK, USA and Europe. A Mentos candy is like a real-life friend request. Offer one to anyone and they'll probably say yes. They might even smile at you. Because let's face it, Who Says No To Mentos? And that’s significant, because although we like to think we’re more connected than ever, the truth is that in the real world we’ll actually do anything to avoid contact with other people. We don't look one another in the eye, touch one another or even talk to people we don’t know. But there was a time when each of us engaged and interacted with everyone we came across. No, it wasn't before mobile phones or the internet. It was when we were kids. If connecting with people is a skill we have forgotten, could they teach it to us again?
Category: Confectionery & snacks
Brand: Mentos
Media: Online
Agency: BBH London
Production: Indy8
Country: United Kingdom
Director: Matt Pollock
Creative Director: shelley smoler
Creative Director: Raphael Basckin
Group Creative Director: Paco Conde
Group Creative Director: Beto Fernandez
Group Creative Director: Joakim Borgstrom
Creative team: Doug Fridlund
Creative team: Mikael Alcock
Producer: Laura Graham
Producer: Emory Ruegg
Executive Producer: Rupert Reynolds-MacLean
DoP: Robin Fox
BBH Strategist: Damien Le Castrec
BBH Strategy Director: Ben Shaw/Agathe Guerrier
BBH Business Lead: Carly Herman
BBH Account Director: Jonny Price
BBH Account Manager: Josephine Kiernan
BBH Assistant Producer: Charlie Balmer
Post Production: The Mill
Editor/Editing House: Stitch
Sound: String and Tins