Mercedes-Benz Film Fire Marks by Moma Propaganda, Primo Buenos Aires

The Film titled Fire Marks was done by Moma Propaganda, Primo Buenos Aires advertising agencies for Mercedes-Benz in Brazil. It was released in Nov 2017.

Mercedes-Benz: Fire Marks

Media
Released
November 2017
Posted
November 2017
Market
Director
Chief Creative Officer
Art Director
Art Director

Credits & Description:

'I ride and I care': Mercedes-Benz campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz do Brasil started the "I ride and I care" movement,...

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