Agency: Merkley + Partners
CEO/Partner: Alex Gellert
Chief Creative Officer/Chairman: Andy Hirsch
Group Creative Director: Max Godsil
Creative Director: Brian Hall
Head of Production: Gary Grossman
Producer: Scott Mushinskie
Chief Client Officer: Cynthia Davis
Account Director: Frank Deluca
Production: Corra Films
Director: Henry Corra
Producer / Head of Production: Annmarie Pisano
Editor: Jeremy Medoff
Published: May 2018
Synopsis:
World-renowned filmmaker Henry Corra, best known for his unique brand of non-fiction known as “living cinema,” has led his creative team at Corra Films to orchestrate an incredibly motivational, branded content campaign for Mercedes-Benz USA, entitled “We Play to Win.” For the global automaker, Corra and his production team traveled the country to interview some of the greatest visionaries and leaders of our time about the key to their success. Featuring interviews with a diversity of experts including MBUSA’s new President & CEO Dietmar Exler, University of Alabama Football’s Nick Saban, Emory University Dean Erika James, and Delta Airlines CEO Ed Bastian, the extensive series of 13 short films are being unveiled online monthly, designed to motivate the Mercedes-Benz USA team to be the best they can be.
“The campaign exhibits a great openness and curiosity on the part of the world’s greatest carmaker,” says Corra. “It’s been a dream collaboration between brand, agency and filmmaker with a trust and fluidity like no other I’ve experienced and it shows in the work I think.”