Media: Web Film
Category: Automotive
Client: Mercedes
Agency: R/GA, New York
Country: United States of America
Creative Directors: Tal Shub, Joanna Crean
Art Director: Emily Stetzer
Producer: Ben Hassey
Directors: Matt Mayes, Ahsen Nadeem
Production Company: Normal Content
Published: August 2018
Synopsis:
Imagine being the first driver in the first car plowing through rural Germany in 1888. No manual or AAA. Just open air, fearlessness, and - true story – a garter to make any urgent repairs. To celebrate a culture of firsts and the 130th anniversary of the first drive, Mercedes Benz and R/GA created “The First Driver,” a film about little known heroine, automotive pioneer Bertha Benz. The film, released August 12 on Mercedes Benz’s social channels, not only tells the story of the first car, but the powerful woman behind it.