Category: Pharmaceutical
Media: Film
Brand: Merck
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann Health, London, UK
Executive Creative Director EMEA: Adrian Parr
Executive Creative Director: Matt Turrell
Creative Directors: Gianpaolo Palombella, Andy McGuinness
Senior Copywriter: Libby Middlehurst
General Manager: Jonathan Kukathasan
Client Service Director: Lucy Morgan
Account Director: Juliet Arkell
Chief Strategy Officer: Michael Le Brocq
Senior Planner: Raquel Ruiz
Production Company: Craft
Executive Producer: Sophie Chapman-Andrews
Producer: Roy Swansborough
Senior Sound Engineer: Adam Smyth
Music Supervisor: Chris Graves
Online Editor: Ben McIlveen
Production Company: Iconoclast
Director: Rob Chiu
Executive Producers: Anna Smith-Tenser , Carine Harris
Producer: Tom Knight
DoP: Rina Yang
Edit: Cut&Run
Offline Editor: James Rose
VFX: The Mill
Colourist: Seamus O’Kane
Published: September 2018
Synopsis:
Merck introduced the first treatment for Multiple Sclerosis (MS) to the market in 1998, and has been helping patients manage the condition ever since. To celebrate their 20-year anniversary, McCann Health London created a short film, to be shared in healthcare channels and amongst the MS community.