Mesocare: Stress

Credits & Description:

Client: MESOCARE-PLUS
Brand: Mesocare
Product: HAIR GROWTH SHAMPOO
Media: TV
Category: Health & Beauty
Agency: Dentsu
Geo: Japan
Mesocare-Plus: Stress
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yosuke Hiraishi
Copywriter: Yuto Ogawa
Director: Wataru Sato
Photographer: Onomichi
Producers: Sumina Sugita, Tomomitsu Nakano, Yuki Awatsu, Naomi Yamamoto
Published: August 2014
Brief Explanation
Japan is a stressful society.
It’s said that stress can burden the scalp and cause hair to thin, and these days more and more Japanese are suffering from thinning hair.
MESOCARE-PLUS shampoo is a beneficial shampoo that reduces stress on the scalp by removing scalp dirt and thereby prevents your hair from thinning.
The main character in the CM is shown using the shampoo to overcome the kinds of Japan-specific stress that harass him in his daily life.