Client: Michelob ULTRA
Agency: Wieden + Kennedy
Advertising Agency: Wieden+Kennedy New York, New York, United States of America
Country: United States
Published: May 2020
Synopsis:
As an official sponsor of The Match: Champions for Charity, Michelob ULTRA produced creative especially for The Match. Using deep fake technology, NFL legend Peyton Manning’s face and voice was placed into iconic scenes from the classic film Caddyshack. The brand also released a line of merch and two spots that celebrate the joy of the return of sports… and beer carts!