This year has been challenging for many and much of what we hear in the news can be negative. Microsoft wanted to lift people up and remind them that ordinary people can make a difference. The message focuses on the spirit of the holidays, people coming together and celebrating what is good and right with the world—what unites us, instead of what divides us. Breaking on Monday December 5, the "Art of Harmony", an evolution of last year's holiday theme of "Spread Harmony", will run throughout the holiday season on broadcast, online, out of home and social, spanning Microsoft websites, Bing, Twitter, Instagram, YouTube and Facebook. Agency: m:united/McCann
Media: Integrated
Category: Business equipment & services
Client: Microsoft
Agency: m:united//McCann
Production: RSA Films
Country: United States of America
Director: Jake Scott
Credits:
Client: Microsoft:
Kathleen Hall – CVP, Global Advertising & Media
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social
Erin Friedman – Director, Global Advertising
Dawn Novak – Senior Manager, Global Advertising
Ashley Anderson – Manager, Global Advertising
Sally Richardson – Manager, Social
Agency: m:united//McCann
Sean Bryan – Co-CCO
Tom Murphy – Co-CCO
Daniela Vojta –Executive Creative Director
Susan Young –Executive Creative Director
Jim Hord –Executive Creative Director
Daniel Kim – Creative Director
Todd Brown – Creative Director
Chris McMurtrey –Creative Director
Scott Higgins – Creative Director
Roberto Baibich – Creative Director
Nick Ciomperlik – Associate Creative Director
Susann Goerg – Associate Creative Director
David Cappolino – Copywriter
Julie Koong – Art Director
Alicia Foor – Art Director
David Cliff – Director of Creative Technology
Aaron Kovan –Director of Integrated Production
Jeremy Adirim – Director of Interactive Production
Melissa Tifrere –Senior Producer
Mel Senecal – Senior Producer
Rebecca Magner – Producer
Charlotte Popper – Interactive Producer
Eric Johnson – Executive Integrated Music Producer
Sam Belkin – Music Coordinator
Account:
John Dunleavy – President
Kevin Nelson – Managing Director
Tina Galley – Executive Account Director
Michelle Kiely –Director of Strategy
Sarah Keiber – Group Account Director
Stella Warkman –Director of Project Management
Todd Sussman – Group Strategy Director
Courtney LeBlanc – Account Director
Maria Villena – Account Executive
Ellie Choi – Account Executive
Alex Cho – Account Executive
Jessica La Torre – Project Manager
Production Company
RSA Films
Director: Jake Scott
Producer: David Mitchell
Director of Photography: Chris Soos
1st A.D.: Howell Caldwell
Line Producer: Jason Groves
Editorial
Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Mike Shugarmen
Executive Producer: Eva Kornblum
Producer: Lisa Barnable
Finishing/VFX
The Mill
Executive Producer: Melanie Wickham
Producer: Katie Kolombatovich
Lead Flame Artist: Barnsely Wood
Music
“Beauty in the World” by Macy Grey
Audio Mix Sonic Union
Mixers: Mike Marinelli
Sound Director: Justine Cortale
Color Fregus Mccall