Client: Microsoft
Advertising Agency: Blk Ops, United States of America
Country: United States
Published: October 2020
Synopsis:
A new campaign from Microsoft and creative agency Blk-Ops depicts the many ways the Microsoft Surface Laptop Go is being used to power our ability to work, learn, create and connect from home. The spot debuts online and on Thursday Night Football, part of Microsoft’s continuing partnership with the NFL.
The spot features real families in quarantine situations who have cleverly turned closets into classrooms, dining rooms into study halls and garages into fashion studios and documents their reactions as they unbox and experience the powerful and portable Surface Laptop Go for the first time. Each scene offers an up-close look at a favorite feature: the touchscreen and fingerprint reader, the colors, the premium design and the lightness of the device, which all come at an accessible price.